Jeep Comercial Analysis
1. What comments can you make about the rhythm of this commercial?
The commercial goes at a very fast, and up beat rhythm. Also it is always loud, there are no dull moments. And shows that if you buy a jeep your life too can be fast and fun.
2. How does the editing manipulate the passage of time?
The editing makes the commercial un-linear. The time flicks all over the place, which shows that it is useful for all day everyday. But the begging started with a sunrise, and then ended at sunset, so it gave the scene an opening and closing.
3. Are there any graphic matches and how are they used to enhance the commercial?
One example of a graphic match is when they flicker between showing the whole road and just the white line. Another example is it constantly went back to the cars driving on the road near the cliff. When the people are driving it flicks between lots of different people and lots of different times, but the camera was always set on the same part of the car. This shows that it suits any time and anyone.
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